Kenyan Roots. African Soul. Rastafari Spirit.
Muruthi Wear is an Australian-based brand celebrating Kenya, African heritage, Kikuyu culture and Rastafari traditions bringing bold fashion, authentic stories and cultural connection to communities across Australia and beyond.
Our journey began in Kenya in 2001, when Muruthi Wear launched as Rasta Lion Wear, crafting handmade jewellery, accessories and African-inspired pieces rooted in Rastafari spirituality and Pan-African pride.
In 2008, our founder brought the vision to Australia. By 2011, Rasta Lion Wear was formally registered and thriving through our website, markets and vibrant reggae and African cultural events across the country.
In 2020, we opened a physical retail space. The COVID-19 period tested us, and the store closed in 2023.
But the spirit never stopped.
Muruthi Wear: A New Era
In 2024, we stepped into something bigger.
The name Muruthi meaning "lion" in Kikuyu honours our Kikuyu heritage while embracing the African and Rastafari influences woven into our DNA. It's a name that roars with purpose.
Today, Muruthi Wear is more than a brand.
We celebrate Kenyan Food • Fashion • Culture through bold designs, authentic products and stories that connect you to the heart of Kenya and Africa.
What We Create
From our African-inspired collections to Kikuyu-rooted designs and Rastafari-infused pieces, we offer:
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Statement menswear and womenswear across four powerful collections
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Kenyan food, tea, coffee and spices
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Jewellery and accessories with cultural soul
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Kids' collections celebrating African heritage
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Outerwear and accessories that make a statement
Every product tells a story. Every design carries intention.
Connected to Kenya. Rooted in Culture.
Kenya isn't just our past it's our pulse.
We partner directly with suppliers, makers and artisans in Kenya to source products and create content that brings you closer to the people, places and traditions behind every item. Authenticity means knowing the story, understanding the craft, and honouring the journey.
Who Is Muruthi Wear For?
For those born in Kenya. For those with roots there. For families keeping culture alive across continents. For anyone who feels the pull of African heritage and Rastafari values.
For the Kenyan and East African community in Australia, Muruthi Wear is your trusted space to find what you're looking for and discover what moves you.
We're still building, still learning, still growing with every customer, every collection and every piece of feedback you share.
From Kenya to Australia. From heritage to home. From the ground up.
Muruthi Wear.
African, Kenyan, Kikuyu,Rasta >>Fashion ,food & Culture